Project Distribution to assume NHS Inc. hardware distribution in Australia

NHS, Inc. is pleased to announce Project Distribution will begin distribution of NHS hardware in the Australian market. Please continue to order NHS evergreen and seasonal hardware through Atomic Fashion Marketing on a non-exclusive basis. Project will have at-once inventory available in April 2024, and will begin booking Holiday 2024 hardgoods this month. Atomic Fashion Marketing will continue as the Apparel Licensee for Independent Truck Company and Santa Cruz Skateboards apparel in the territory. Atomic will collaborate with Project on Independent and Santa Cruz marketing and team efforts in Australia.

“I’m really looking forward to seeing how Atomic and Project’s individual strengths and combined efforts can benefit retailers and our team riders in Australia this year and beyond.” says Jeff Kendall, CEO/CMO of NHS.

Peter Antoine, Atomic Managing Director, had this to say about the shift, “We’re looking forward to the road ahead and the opportunities this transition opens for all supporters of the NHS brands. As always, we at Atomic are committed to creating and providing the highest quality product for our market through Santa Cruz Skateboards & Independent Truck Company. We are confident the NHS brands will continue to shine and grow collectively under the Atomic and Project banners. We extend our sincere thanks to all our valued partners and retailers for their patience and support during this transition.”

“My team and I are really excited to bring the NHS Hardware brands into the Project Distribution family,” said Ben Ventress, Managing Director of Project. “The NHS brands have such a rich history in skateboarding, and it is an honour to be representing them in Australia. We are committed to working with our stores in offering the best service in the industry. We look forward to working in partnership with Atomic to continue growing the NHS brands in the Australian market.”